Post by account_disabled on Feb 28, 2024 6:01:05 GMT 2
Looking at Instagram with the eyes of a non-expert, it may seem that choosing the right style of images and the correct use of the editorial plan are enough to achieve success. The truth is that to achieve business objectives it is necessary to implement a real marketing strategy: knowing the public, analyzing behavior, understanding what works and what doesn't, and so on. Instagram is a container of data . Knowing how to read and analyze them is the only way to correctly adapt the contents to your target audience and obtain tangible results. In this last part of the guide we will see how to make the most of a company Instagram profile by analyzing the page statistics and using advertising to increase the popularity of the brand, product or service offered.
HOW TO READ INSTAGRAM INSIGHTS Tracking user Nigeria Phone Number behavior on the Instagram page and finding out to what extent the posts we have published have been appreciated is the first step in defining an ad hoc strategy for our business and enhancing the growth of the company page. The insights panel is nothing more than a collector of data and statistics relating to the business account. Accessing it is very simple: just touch the three bars at the top right of the company profile and click on "Statistical data". The insights panel is divided into 3 tabs: Content This tab shows statistics relating to posts, Stories and promotions over a maximum period of 14 days. Specifically, it is possible to see the coverage that the contents published so far have achieved, how many users have interacted by commenting or sharing, what results have been obtained from the promotions and much more.
This tab is very important because it helps you understand which type of post was most appreciated and how to change your content marketing strategy to get more engagement. Activity The Activity tab is a general overview showing the profile's last week's results. More precisely, it describes the performance of the page by showing interactions, profile visits, post coverage of the last 7 days and the number of times your posts have been viewed. Public The last tab shows information about the page's followers: gender, age group, places they come from and the days of the week they are most active. This sheet is of considerable importance for studying the target audience in depth and adopting a targeted strategy that aims to reach your Buyer Personas. The analysis of Instagram statistics is crucial for developing a correct marketing strategy.
HOW TO READ INSTAGRAM INSIGHTS Tracking user Nigeria Phone Number behavior on the Instagram page and finding out to what extent the posts we have published have been appreciated is the first step in defining an ad hoc strategy for our business and enhancing the growth of the company page. The insights panel is nothing more than a collector of data and statistics relating to the business account. Accessing it is very simple: just touch the three bars at the top right of the company profile and click on "Statistical data". The insights panel is divided into 3 tabs: Content This tab shows statistics relating to posts, Stories and promotions over a maximum period of 14 days. Specifically, it is possible to see the coverage that the contents published so far have achieved, how many users have interacted by commenting or sharing, what results have been obtained from the promotions and much more.
This tab is very important because it helps you understand which type of post was most appreciated and how to change your content marketing strategy to get more engagement. Activity The Activity tab is a general overview showing the profile's last week's results. More precisely, it describes the performance of the page by showing interactions, profile visits, post coverage of the last 7 days and the number of times your posts have been viewed. Public The last tab shows information about the page's followers: gender, age group, places they come from and the days of the week they are most active. This sheet is of considerable importance for studying the target audience in depth and adopting a targeted strategy that aims to reach your Buyer Personas. The analysis of Instagram statistics is crucial for developing a correct marketing strategy.